We secured a steady cadence of widespread national coverage for the network across all traditional media, with total of over 30 billion collective media impressions. Among the media placements garnered were: Good Morning America, Access Hollywood, E! News, Entertainment Tonight, Buzzfeed, Complex, Essence, People, US Weekly, Billboard, Rolling Stone and many more.
Result
From unique events and unexpected partnerships to leveraging top talent where possible, we created and executed extensive media strategies surrounding all key moments for these three awards show, as well as executive positioning to drive buzz.
Strategy
Developed and executed media campaigns for BET Awards, BET Experience, and Soul Train Awards through a national media strategy which included creative concepting, & execution, announcement rollouts, ongoing press coverage, overseeing relevant event logistics, managing/staffing all event needs, and comprehensive reporting.
Scope
Music, Culture & Entertainment