We achieved exceptional media results for Cameo, generating a steady cadence of placements across digital and broadcast outlets such as The Hollywood Reporter, Variety, LA Times, Rolling Stone, Time Magazine, Entertainment Tonight, Harper’s Bazaar, New York Magazine’s The Strategist, Vice, iHeartRadio, US Weekly and many more. Specific campaign results included Holiday Gift Guide, which resulted in 91 pieces of coverage and contributed to 140K+ affiliate link clicks and $1.16M in GMV during Q4. We oversaw event production and logistics, secured media attendance and provided on site staffing for one of Cameo’s first in-person events at the 2022 Super Bowl Watch Party at the Cameo Villa in Beverly Hills, which resulted in coverage from Rolling Stone, E! News, Extra TV and Wonderwall.
Result
Oversee strategy, events and media relations for all U.S. brand initiatives including Cameo for Business, Cameo Talent, Cameo Cares fundraising campaigns and NFT project Cameo Pass. Boost visibility for announcements such as Cameo’s first acquisition of celebrity merch platform Represent, 2021 End of Year Talent Rankings and Cameo Villa’s 2022 Super Bowl Watch Party celebrating the launch of Cameo Pass.
Strategy
In 2021, Hustle&Co. pitched and won agency of record alongside JSA+Partners, with the scope of amplifying Cameo’s Talent through consumer press.
Scope
Consumer Tech