We have garnered billions of impressions and media placements across top-tier media outlets, such as SHAPE, Men’s Health, SELF, Well+Good and many more. Hustle&Co. has conceptualized and executed successful media and influencer events for F45’s IPO, along with studio launches and celebrity ambassador announcements. We continue to secure impressive social and press coverage through ongoing pitching angles and fresh ideas, brand announcements and media and influencer events.
Result
Develop and implement consumer communications strategies and campaigns. Leverage celebrity ambassadorships, such as David Beckham, Cindy Crawford and Magic Johnson, and amplify company announcements through media outreach and launch events. Position F45 executives and ambassadors as key thought leaders within the fitness and wellness industries.
Strategy
Hustle&Co. was appointed as F45’s US PR agency in May 2021 during one of the most challenging times the fitness industry has ever faced. Despite the pandemic, the team was brought on to strengthen the brand’s position as one of the fastest growing fitness franchises in the US. Jenn was by the company’s side for their IPO in July 2021 as the global fitness company made their market debut.
Scope
Health & Wellness