We have garnered 3B+ impressions along with a wide range of media placements and social posts across key industry outlets including Variety, Billboard, Rolling Stone, Forbes, Fast Company, Essence, The Grio and more.
Result
Execute thoughtful comms strategies for Google’s DEI initiatives and partnerships. Administer media relations across entertainment, music and BIPOC press outlets to increase visibility for partnership and recipient announcements. Raise awareness through press placements of Google’s DEI mission to create opportunities for underrepresented voices in entertainment.
Strategy
In early 2021, Hustle&Co. was hired as the lead external agency for Google’s DEI + Social Impact initiatives. The team leads the comms strategy for programs with innovative partners within the entertainment industry such as Array, Motown Records, Raedio, Blacklist, Women In Film, and Producers Guild’s PGA Create.
Scope
Social Impact & DEI