We delivered outstanding media results for Lacoste generating a steady cadence of placements across print, digital and broadcast outlets such as E!, WWD, LA Times, Vogue, GQ, Hypebeast, and many more. Specific campaign results include the Ricky Regal collection launch - designed by international superstar Bruno Mars - which generated over 90 pieces of media coverage and generated 2.3B+ impressions.
Result
Oversee strategy and media relations for all U.S. based consumer brand initiatives across all divisions, including Fashion Show, Men’s & Women’s Mainline, License Collaborations, Footwear, Tennis and Sport and more. This includes seasonal Runway Shows in Paris, seasonal Press Days, store openings in LA & NYC, in store events, collaborations, including the first ever Ricky Regal collection, Lacoste x Nat Geo, Lacoste x Chinatown Market, Lacoste x Polaroid, Lacoste x Peanuts, and product launches including the Loop Polo, AGLT-21 Ultra tennis trainer, Movement Polo, L001 sneaker and many others.
Strategy
In 2020, Hustle&Co. pitched and won agency of record for the U.S. public relations, with the goal to increase brand awareness and perception in the streetwear market, without alienating the the core tennis and “country club” consumer.
Scope
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Fashion