Hustle&Co. helped successfully positioned Lyft as the good guys in rideshare. We produced outstanding results, including 100B+ media impressions within global publications. Our work appeared in BET, Deadline, Fast Company, GMA, iHeart, The Hollywood Reporter, Paper, People, Variety and many more.
Result
Oversee media relations strategy, focusing on effectively relaying the mission of LyftUp to entertainment, culture, and lifestyle reporters. Utilize Lyft execs and talent to speak on behalf of their respective initiatives within key outlets to raise awareness and engage specific communities the initiatives are targeting.
Strategy
Hustle&Co. was hired as the PR agency partner for Lyft’s Culture & Entertainment marketing team, leading communications strategy for “LyftUp” celebrity-driven philanthropic partnerships. LyftUp is the charitable arm of Lyft providing affordable, reliable transportation to communities in need. Projects included Demi Lovato x Voto Latino, Jaden Smith x WJSF, CL x AAPI Heritage Month, Michael B. Jordan x Outlier Society Fellowship, and more.
Scope
Consumer Tech