High impact media coverage including feature publicity in top consumer and music trade publications such as Billboard, Complex, Essence, Fast Co, Glamour, Paper, People, Rolling Stone, Time, Vanity Fair, Variety and more. Highlights include: Spotify Best New Artist (Grammy event) - over $1 Billion in earned media placements. Spotify Wrapped - over $1 Billion in earned media placements. The launch of Spotify Frequency - the brand’s black artist empowerment hub - generated $950 million in earned. Fan First events garnered an average of $20 million in earned. Spotify grew from 60 Million subs to over 165 million and is officially the world’s largest streaming platform with 30% market share.
Result
Architect a strategic consumer comms roadmap that allows for well-cadenced brand-led and owned storytelling within top consumer press outlets. Dig into cross-department team campaigns and initiatives including product launches, DEI, & Social Impact, and Fans-First events with top artists. Evolve Spotify’s Best New Artist Grammy event from a quiet industry party to THE party of the week. Create music-driven storytelling in cultural moments from movies and TV, to the Presidency. Blow out Spotify Wrapped, the brand’s end of year UX campaign. Identify and secure meaningful opportunities for leadership. Launch their newest business vertical - PODCASTS.
Strategy
To further position Spotify as the cultural leader and innovator in streaming evidenced by its exceptional product suite, deep relationships with artists and artists teams, and unrivaled ability to connect with and create cultural moments that drive conversation.
Scope
.jpg)
Music, Culture & Entertainment