We delivered exceptional media results for The Kooples, generating a steady cadence of placements with a combined 10.6B+ impressions across key publications including Vogue, Variety, Harper’s Bazaar, W Magazine, Access Hollywood and many more. We secured multiple top tier talent in a range of dressing moments, including Jennifer Lopez, Daniel Radcliffe, Kevin Jonas, and Harry Hamlin among others. One of JLo’s street style moments alone garnered 16 media placements with a combined 1.8B+ impressions in outlets like InStyle, Elle, Who What Wear and more.
Result
Oversee strategy, creative ideation & implementation and media relations for all U.S. based consumer brand initiatives. This includes media placements, celebrity dressing, in person seasonal press days, implementation and execution of paid influencer campaign and organic influencer seeding program, in store influencer events, as well as new product launches like the brand’s first ever pride collaboration, done in partnership with GLAAD.
Strategy
In Spring 2021, Hustle&Co. pitched and won agency of record for the U.S. public relations, including influencer relations, with the goal to increase brand awareness for the rebelliously elegant and evocative Parisian fashion brand.
Scope
Fashion